"It is chiefly the psychologists of the school of Freud who
have pointed out that many of man's thoughts and actions are compensatory
substitutes for desires which he has been obliged to suppress. A thing may be
desired not for its intrinsic worth or usefulness, but because he has
unconsciously come to see in it a symbol of something else, the desire for which
he is ashamed to admit to himself. A man buying a car may think he wants it for
purposes of locomotion. He may really want it because it is a symbol of social
position, an evidence of his success in business, or a means of pleasing his
wife."
(Propaganda, Edward Bernays)
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